Ghost Condemned Campaign
As a thrilling teaser for our first pre-registration community goal, we offered viewers an enticing glimpse of the Ghost operator they would unlock upon the game's launch.
These engaging stretch goals not only sustained excitement within the community as we approached the launch, but also intensified our pre-registration initiative, promising even more rewards as the numbers climbed. The anticipation was palpable, creating a buzz that energized our players and propelled our campaign forward!
This also acted as a spiritual successor to our initial NEXT announcement trailer, showing the same Ghost operator taking on this new hellish form.
To maintain the momentum and celebrate our first pre-registration goal, we crafted a teaser that deepened the narrative of Ghost—Condemned as he prepared for action.
In this trailer, Ghost showcased his signature weapon, which would also be available to players at launch. This captivating content not only sustained excitement within the community but also caught the attention of news outlets, resulting in successful media coverage for our campaign. Both initiatives proved to be impactful in amplifying our message and engaging our audience.
In the grand finale of our Ghost—Condemned Campaign, which premiered exclusively at our Global Summit Experiential Event, the community finally witnessed the legendary operator in action as he skillfully took down armed guards, clearing the path ahead.
Producing this asset was exhilarating, not only because I had the opportunity to collaborate with the incredible Samuel Roukin, the voice actor for Ghost in the Modern Warfare series, but also because it was intricately tied to our global summit event. The trailer culminated in a powerful moment where the actual venue of the event was revealed as Ghost's base of operations, seamlessly immersing guests in the world of the games they love.
Ghost - Condemned Key Art
(Assisted in Production, Ideation and Creative Vision)
