One of the biggest marketing beats I was tasked with was creating a trailer to announce the launch date of Call of Duty: Warzone Mobile. This followed a year long hype campaign that has used every trick in the book, and I was tasked with creating something that broke the mold.

To do so, myself and the talent team at Altered FX aimed to create a mood piece that placed the viewer in the roll of the protagonist. With no operators or action we wanted to tell the story of Verdansk awakening like a sleeping giant after its long hiatus. This reached a climax as the giant bay windows opened revealing familiar points of interest and the date display locking in the date. The communities reaction was inspiring.

Keep an eye out for easter eggs hidden through out pointing to later marketing campaigns.