Live Services Marketing Campaign
Throughout multiple seasons, I was responsible for overseeing the conception, scripting, and production of marketing materials for our diverse live service offerings. In this role, I served as both the creative overseer and a vital liaison between stakeholders and creative agencies. Leading the scripting process allowed me to delve into themes beyond the conventional Call of Duty brand, expanding the narrative landscape we presented.
The development of logos, static marketing images, and trailers for these campaigns became a highly anticipated creative outlet for me each season. This role not only offered an exciting variety of narrative opportunities but also encompassed different production formats, including both CG and gameplay. This dynamic environment allowed me to truly hone my storytelling skills and explore innovative approaches to marketing in the gaming industry.