After noticing a dip in interactions midway through the season of our live service game, the marketing team at Call of Duty: Mobile initiated the creation of "Mid-Season Trailers." These higher-budget trailers were designed to reinvigorate the community and promote exciting mid-season offerings.

In this particular mid-season trailer, we collaborated with the talented team at Altered FX (AFX) to infuse character into the Legendary Alias Operator. Portraying her as the inventor of her squad, we showcased her working on a new gun prototype available for purchase in the bundle. We also ensured that the newly introduced planes felt dynamic and realistic as they flew overhead. AFX meticulously crafted the floating oil rig, complete with large-scale simulated water, to enhance the viewer's sense of scale and immersion in this impressive environment.