Holiday videos are an excellent way to breathe new life into the product you are marketing. By utilizing well-known imagery, they evoke feelings of nostalgia in viewers, which can then translate into a positive association with the advertised product.

For the 2022 Call of Duty: Mobile Holiday trailer, my goal was to write a script that emulated the holiday poems that have become staples of the season, while adding a distinctive brand twist. Throughout the video, I wove in moments that felt at home in both a classic cable TV holiday special and the high-octane gameplay of Call of Duty.

By directing the talented voice-over artist Scott Whyte, and with a cameo from Snoop Dogg, I was able to capture the essence of the tongue-in-cheek parody I aimed for. The visuals I created in collaboration with the acclaimed VFX studio Altered FX tied the entire video together, much to the delight of the Call of Duty: Mobile community.