Halloween is a well-established holiday with a passionate community eagerly anticipating its arrival each year. Alongside this excitement come numerous traditions, from trick-or-treating to pumpkin carving, offering brands countless opportunities to engage with festive fun in meaningful ways.

As one of the first videos on which I served as both writer and producer after joining the Call of Duty: Mobile team, I aimed to capture the essence of the Halloween season while ensuring brand relevance. My goal was to highlight key marketing elements of the in-game season, including cosmetics, maps, and weapons, all tailored to resonate with consumers during this specific time.