After the wild success of the 2022 summer sale trailer, we were tasked with capturing the magic of summer once again while showcasing the exciting items on sale. This time I was given full creative control with a unique twist: the Marketing team wanted to host a contest for viewers to guess the number of beach balls featured in the trailer.

The challenge was to feature plenty of beach balls without letting them overshadow the items for sale. To tackle this, we needed a setting that could accommodate a large number of beach balls while still highlighting our offerings. Collaborating with the talented team at Altered FX, we chose an in-game map set on a yacht, which provided the perfect backdrop for our beach ball party. Everything fell into place beautifully!